Snugg is a fast-growing Scottish startup committed to making home energy efficiency simple and affordable for everyone. We’re helping UK homeowners reduce their carbon footprint and save on bills—one home at a time.
With UK homes accounting for 21% of the UK’s carbon emissions, businesses are seeking ways to help their customers reduce their environmental impact while also meeting their own net zero targets.
Today, we’re excited to announce the beta launch of Snugg Carbon Cashback to select partners.
This initial testing phase of our groundbreaking new platform enables businesses to reward customers for reducing their home carbon emissions. The platform has already been extensively tested, with over 90% of participants expressing interest in signing up.
A first for UK homeowners and businesses
Developed with Government DESNZ (Green Home Finance Accelerator) funding, Snugg’s Carbon Cashback is the first platform to track and validate home carbon savings via smart meters. When homeowners install heat pumps or other efficiency measures, their verified savings become sellable carbon credits through the Voluntary Carbon Market.
What are carbon credits? Carbon credits monetise verified emissions reductions, allowing companies to offset their emissions while homeowners earn from going green.
Business benefits:
- Offer customers a unique sustainability-focused proposition
- Reward customers financially for reducing emissions
- Access valuable energy consumption data
- Accelerate and track the reduction of Scope 3 emissions
- Strengthen relationships with environmentally conscious customers
Homeowner benefits:
- Earn up to £2,000 in total over a ten-year period
- Payments based on verified carbon reductions
- Support available to identify suitable home improvements
How it works
We’ve designed the Carbon Cashback platform to be simple and straightforward:
- Homeowners discover Carbon Cashback through our partner businesses
- Customers connect their smart meter to establish their energy baseline
- Homeowners notify Snugg when they make energy efficiency improvements
- We monitor carbon savings through smart meter data
- Homeowners receive annual payments based on their verified carbon savings
Carbon reductions are tracked using smart meter data and independently audited using Verra carbon credit methodology (a non-profit that accounts for 72% of global carbon credit issuances).
George Wilson, our Carbon Markets Lead, explains:
“Carbon Cashback represents an important step forward in incentivising home energy efficiency improvements by tackling the biggest barrier homeowners face - cost. By offering financial incentives, we believe this innovative approach will result in many more homeowners upgrading their homes. For businesses, it’s an opportunity to differentiate their offering while supporting customers on their sustainability journey and use valuable data insights to help meet their net zero objectives. And for the first time, homeowners can easily participate in and benefit from the Voluntary Carbon Market.”
Carbon Cashback is launching in beta to select partners, with wider release later this year. Interested businesses should contact Snugg at https://www.snugg.com/carbon-cashback
Supporting net zero and homeowners’ pockets
The UK needs to invest an estimated £250 billion to decarbonise its homes - a crucial step toward meeting national net zero targets. The Voluntary Carbon Market is expected to contribute 5-10% of this total capital cost by providing financial incentives for homeowners to make sustainable improvements.
Importantly, Carbon Cashback addresses the ‘Spark Gap’. When homeowners adopt green technology like electric heat pumps, switching from a gas system often doesn’t see a significant reduction in energy bills due to the price difference between electricity and gas. By offsetting higher electricity costs, our platform makes green technology financially viable and helps accelerates the UK’s path to net zero.
Carbon Cashback also addresses concerns that policies like the Scottish Heat in Buildings Bill would financially burden homeowners. By providing major cash benefits, our platform helps ensure sustainable home improvements become a financially attractive proposition.
By partnering with Snugg, businesses can play a meaningful role in the transition to net zero while building stronger relationships with environmentally conscious customers.
To learn more about how Carbon Cashback could benefit your business, visit our Carbon Cashback page or email us at carboncashback@snugg.com
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